Objective: To rebrand a company with over 40 years of experience in the travel marketing industry, positioning it for continued growth and relevance.
How does one rebrand a company with over 40 years in the travel marketing industry? Well, first you need a kick-ass and reliable team to work, ideate and kick off the creative process with. We then dove deep to uncover and articulate MMGY's core values, mission, and evolving role in the industry. This process was all about understanding its rich legacy and propelling its future aspirations.
How does one rebrand a company with over 40 years in the travel marketing industry? Well, first you need a kick-ass and reliable team to work, ideate and kick off the creative process with. We then dove deep to uncover and articulate MMGY's core values, mission, and evolving role in the industry. This process was all about understanding its rich legacy and propelling its future aspirations.
Company: MMGY
ACD: Brooke Burge
AD: Fiona Dougan
AAD: Anna Preuss (ME...!)
Our Values
ACD: Brooke Burge
AD: Fiona Dougan
AAD: Anna Preuss (ME...!)
Our Values
The Brand Before (Below)
The Brand When We Were Finished... (Below)
Playful, Confident, Bold, Connected, Transformative.
Playful, Confident, Bold, Connected, Transformative.
We Are Travel. Travel Changes Everything.
New logos designed for employee resource groups -
The Impact Collective: Parent, Pride, Amplify.
Social Templates for Marketing team and social sharing posts for employees
