MMGY Brand Book

As part of their brand refresh, I developed the full brand book and visual identity guidelines for MMGY Global, translating their global mission and travel industry ethos into a cohesive system. The brand book I created organizes and clarifies the brand’s elements, including logo usage, color palette, typography, imagery, voice, layout, motion, and applications, so that every touchpoint from print to digital aligns with the brand’s purpose: to inspire people to go places. (mmgyglobal.com)

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